Deanna Austin is a fractional chief commercial and revenue officer for the cruise and hospitality industry, partnering with attorneys, business consultants, and C-suite executives on business development, product positioning, go-to-market strategies, revenue optimization, and customer experience. She previously served as executive vice president and chief commercial officer at Princess Cruises, where she led global expansion, commercial strategy, and innovation across a multibillion-dollar portfolio.
Deanna is recognized for her ability to drive growth through collaboration, data-informed strategy, and a deep understanding of customer needs.
Her leadership extends into community and nonprofit work through service on the boards of the Boys & Girls Club of Laguna Beach and Homes 4 Families, where she supports development and strategic growth initiatives. Deanna holds an MBA from California State University, Northridge, and a bachelor’s degree in marketing from the University of Utah.
